100 hour challenge
Students on UW-Madison's campus were given 100 hours to create a product out of recycled materials. Nicole won the category "most potential revenue" with her product, The Safe Bracelet. The product keeps women safe; when in danger, the button on the bracelet can be pressed and your location will be sent out to your nearby friends and police through the app Stay Safe. The bracelet was constructed from a spoon, wires, string, and tin.
Madison, WI | November 2017
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“Impressed by the creativity and polish of the finished prototype. I felt not only that the product could be extremely popular on campuses, but could be a hit among other target markets, as well. Wearables are a big business and this capitalizes on that.”
-Lesley Sager, contest judge